New York-based Art Director and Photographer shaping brand storytelling through thoughtful, elevated and impactful visuals.
Photography
Art Direction
Proud Source Water
Spearheaded a multi-channel campaign for Proud Source Water’s Made in America launch, spotlighting sustainability, U.S. craftsmanship, and a strong connection to nature across social, paid, and email
Ripple Foods
Led high-impact creative for Ripple Foods’ social channels, delivering content that merged brand storytelling, product education, and emotional resonance to engage and convert.
The Good Crisp
Developed a high-impact Super Bowl campaign for The Good Crisp, creating fun, game-day-ready content that drove brand visibility and snack-time relevance during one of the brand’s most important seasonal moments.
Hello Bello
Direct creative and execution of Hello Bello’s social content across organic and paid, blending playful storytelling with educational and product-driven messaging.
I'm a New York–based art director and photographer specializing in CPG and lifestyle brands. My work blends storytelling and visual impact to help brands connect with their audience in meaningful, memorable ways.
Want to work together? Shoot me an email: ilanastraussphoto@gmail.com