MADE IN AMERICA LAUNCH

Proud Source Water launched a new line of Made in America aluminum cans and needed a suite of creative assets to support the release across organic social, paid media, and email. The goal was to introduce the product while reinforcing the brand’s mission, highlighting its commitment to sustainability, American manufacturing, and the outdoors. My creative approach aimed to educate and inspire - rooting every asset in the values Proud Source stands for and the lifestyle it represents.